When running an e-commerce website, failing and succeeding are close points. Each of the two options has equal chances. Even after investing a lot of cash in designing a great e-commerce site, your business productivity may continue declining or remain static.
Also, you may develop a website with personal perspective thinking that its design is in line with the target visitor’s needs. Or else, you might improve a site which is hard for your customers to navigate and one that conflicts with your business goals.
For your e-commerce website to succeed, here are the three basic requirements:
a) Ease navigation
Your site is your online doorstep or display window. The site resembles your in-store. Take it this way:
You go to do your shopping in a store. When you enter the shopping area, you find a mixed up item arrangement. You try to figure out your item of choice without any success. Moreover, no attendant is willing to offer a helping hand to you. What would you feel? Of course, you will be disappointed and leave the store immediately.
The same case replicates on your e-commerce website. For you to succeed, your site must be easier to navigate. Your customer must be able to find products without any struggle. As such, if you are looking on to run a successful e-commerce website, you must prioritize its navigation.
b) High-quality images
Unlike the in-store, the online platform does not offer the client an opportunity to interact with your products. Images are the only contact points for your customers and the products. In this regard, if success remains your dream, you must ensure that the photos you upload on your website are of high quality.
Importantly, the customer must have a chance to interact with all features in the products as if they were viewing them on an in-store. With this, your conversion rates will go up translating to success.
c) Incorporate search functions
Your e-commerce website should make it easier for the visitors to find products you are offering. One way to do this is by incorporating search functions. The search functions allow a visitor for keying in a keyword or an item name and check it on your site.
In simple terms, search functions act like search engines but this time on your website. By this, you will enable a customer or a visitor to find products on your site without much struggle easily. As such, you will enhance your site success rate.
— Anuvo Market (@AnuvoMarket) 25 de noviembre de 2017